Cotton Rosser is credited with helping to establish the annual Poly Royal Rodeo event at Cal Poly. The $5 million Cotton Rosser Rodeo Endowment honors his distinguished dedication to the sport while supporting the future of the Cal Poly Rodeo program.
Former Cal Poly Professor George Murray and his wife Tonny Murray established a scholarship fund which benefits students in the Materials Engineering Department.
In the 1990s David Aaker literally wrote the book on modern marketing and its strategic value. Now, he’s turning his attention toward making an impact on Cal Poly students from underserved backgrounds.